About Vista

Vista is the world’s most popular brand of wayfinding signage systems. In 1995, we were the first to combine modular aluminum signs with digital printing, and we’ve been leading the way ever since. In fact, our first-ever signage system became the generic name for curved frames and today there are dozens of copycats producing “Vista” signs – though you’ll find that nothing matches genuine Vista for quality, innovation and style.

Today, over two decades later, Vista has grown into a group of companies spread across nine countries on five continents. Our product lines are regularly sold in 112 countries to over 14,000 active customers, just like you – 4,000 of whom are members of Vista’s prestigious Ambassadors Club.

So if you’re looking for a modular signage system, look no further. Check out the range of Vista System product families, each with a wide selection of options to tailor the exact solution you need. Wherever you and your clients are headed… Vista will show you the way.

EREZ HALIVNI

CEO
EREZ HALIVNI

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Erez, a happily married father of four, established Vista in 1995.

“For me, managing a business is pure magic. I love the marketing and entrepreneurial sides of the business. Outside of work, I am drawn to politics and love to go fishing… anyone care to join me?”

ARNI KURTZ

COO and a partner in the firm
ARNI KURTZ

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Arni has been part of Vista for two prosperous and successful decades, through which he has served in a variety of positions.

“I love to take long hikes and to go running. I am also very interested in people.”

REUT REICHBARD

Deputy CEO
REUT REICHBARD

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Reut has been a part of Vista for the last 10 fruitful and enjoyable years, serving as the Marketing and R&D Manager.

“I love to play basketball, learn to speak French, read a good book on a Saturday afternoon and, most of all… make my dear children laugh.”

ALON BAR

General Manager - Vista System USA
ALON BAR

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In his capacity as GM of Vista System USA, Alon has traveled to nearly every corner of the world, and loves to find Vista System in every place he visits.

“Running Vista System for the last seven years, I just love our managing system, which is simple, easy to use, always makes sense and has made us very successful.”

PNINA KEDAR

Business Development Manager
PNINA KEDAR

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For the last seven amazing years, Pnina has managed the sales division, and she is now entering a new chapter – moving on to manage Vista’s business development.

“I love exploring new places around the globe, and speaking more than three languages certainly helps with that! I also love to read fiction and history, and I’m a truly devout ‘Foodie.’”

BARAK SILBER

Products Manager
BARAK SILBER

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Barak has been working at Vista for almost 20 years, overseeing and managing the development of Vista’s signage systems.

BEN HOD

Finance Manager
BEN HOD

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After fulfilling several financial positions in international companies, Ben joined the Vista family as CFO and Head of Regulation.

“Outside of the financial world, I love to play sports and to travel”

LIRAZ KRICHELI

HR Manager
LIRAZ KRICHELI

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Liraz joined the Vista Family in September 2016 as the company’s HR Manager.

“I love to sing, watch soccer and spend time with my close family and friends.

TAMMY STUBBS

US Office Manager
TAMMY STUBBS

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Now at Vista System for 15 years, Tammy is currently the executive manager of administration and sales for the USA division, located in Sarasota, Florida.

“I truly love my job and believe in this company. In my off time, I love to read, scrapbook and spend time with my family and dogs (totally love dogs)!”

SVETLANA ARSHAVSKY

Organizational Consultant
SVETLANA ARSHAVSKY

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I’ve helped to establish many businesses over the years, and can say without any question that Vista is my favorite one.

“I enjoy working with executives and the staff of this company.”

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